Wednesday, September 21, 2016

Monetizing the Pokemon Go Craze in 20 Examples

Why do marketers and brand ambassadors try so hard in social media to get “fake internet points” or “15 seconds of fame”. The fame and value is fleeting unless we hit the holy grail of vitality, buzz-worthy, blanket worldwide free-keting.
One way to go viral is to ride a viral trend — today the trend is Pokemon Go. Here are some clever ideas around the world used to monetize Pokemon Go. For the first time, the glued-to-phones millennials are going outdoors, and the stay-at-home glued-to-computers gaming crowd and scavenger hunting the city. It is a prime time for small businesses to get noticed.
All the tool you need is a smart phone and a clever idea.
A clever idea can stick, make people laugh and remember your business. Your loyal patrons will now know that you care about their hobbies. If you think these are penniless jobless gamers, you are wrong. While a popular mobile game title can gross about $3 million dollar a month, Pokemon Go players logged about $3 million dollars a day for the franchise during lauch. They will be hungry and thirsty after chasing Pokemons for kilometers. It really takes a lot of effort to hatch a lousy egg.
Final price bill discount based on player levels. Example, level 3 free soda, level 5 free slice. Carefully, level 20 is no longer hard to obtain. Example 2, give an incremental discount of 10 cents per level.
Pokemon Go merchandise. Nothing can erase the image of a magikarp mask on a 6 pack jacked body. Cannot be unseen. Currently, you cannot order the Pokemon Go wearable device, so people are charging a premium for guaranteed pre-orders.
Market your location if you spotted a rare Pokemon. Players will go far and abandon their cars for a monster (as seen in the central park example).
Upgrade your kid’s lemon stand. A smart kid has been selling blue Doritos, red Doritos and yellow Lay’s, as well as lemonades served from colored bottles to play into the Pokemon team rivalry. Remember, these trainers are out there for cute monsters. Your kids can totally be sweet and melt many hearts. That lemons stand will win as long as it is near a Pokestop.
Encourage your employees and your employer to set up lures. Lures especially in a Bermuda triangle or a lagoon of concentrated Pokestops means heavy heavy foot traffic. “Location location location!” This game just turned your street into a hot spot. Set up lures by spending dollars in the app store means 10x return in revenue and tips!
A black board stand outside your bar that reads “Something clever about Pokemon that I don’t know. I am too old. Come in and get drunk”. Yes, we are adults and we play because it is a part of our sentimental emotional childhood. Just like Totoro. We may be 20 years behind the Japanese anime industry, but the US is the first place they chose to launch the game way before Japan. We are the jackpot.
Offer your restuarant / coffee shop as a place for the trainers to “charge up, cool off and catch ’em all”. It’s a hot summer out here. Iced cold drinks are great baits.
User testing bait using lures. The Down to Lunch mobile app team set up a lure on UC Berkeley campus to get users to try their app and give feedback. Startup hustle prime example.
Create a new meme worthy Pokemon Go banner. Schrödinger’s Pokeball: When the app freezes the Pokemon is both caught and not caught.
Youtube videos on top 10’s, cheats, history of Pokemon. Popular Youtube channels have been cranking out top 10 videos: cutest, most useless, unexpected, weirdest pokemon. Cheats, tips, even Forbes came up with an article 10 things I wish I knew before hand. Tips and cheatsheets have surfaced on Imgur and Quora.
Poking fun at Pokemon Go in your comic strip, graphic novel. Redoing the launching screen concept art, making fun of a enormous amount of zubats infesting the cit, poking fun of an useless magikarp can run away. Of course, the server crashes.
Doing Pokemon characters in your illustration. Pokemon Go character infographics, web comic series, Pokemon characters re-drawn as chibi ,characters redone as zombies. You name it.
Artists draw landscape concepts in the style of Pokemon Go — the pale blue pastel with rough edges.
A zoo updated the profile of each zoo animal using Pokemon Go characters card UI and design. They know how to connect with their young animal-loving patrons.
Be nice to your new visitors if your house happens to be close to a Pokestop or a gym. You do not want internet mob to internet shame or reality storm you.
Purchasing Nintendo stocks. It has fluctuated 10% up and down within a week.
Create a new mobile game. The game grosses $3 million dollar a day in the Apple App Store. Apple customers are known to spend more. Clearly mobile game is going strong.
Code a new website and API for Pokemon Go sightings. Flex that programmer muscle and get some Github stars and forks. Example: Pokemon Go Map
Copying the Pokemon Go game mechanics. Without a doubt, players think Pokemon Go has assembled known game mechanics into a whole new game play. Venture capitalists have already been pitched all kinds of Pokemon Go copycat games. Why not? Augmented Reality gaming just started. And apparently it doesn’t cost $3000 dollars for a headset.
Sauce: these gems are from Reddit and Imgur.

Monday, August 22, 2016

Japanese Prime Minister Super Mario appearance at Rio Olympics


Japanese Prime Minister dressed as Super Mario made a viral appearance at Rio Olympics 2016.   A video commercial promoting the Tokyo Olympics 2020 was broadcasted at the stadium in Rio Olympics' closing ceremony.

The video highlighted Japan's amazing landmarks, history, hit video games, and animations, including Super Mario.

At the end of the video, athletes passed a red ball symbolizing the Japanese flag, country of the rising sun, to the prime minister dressed in sharp navy blue business suits.

As he headed out of the Japanese parliament in his limousine, he realized that he would be late for his appearance in Rio, so he transformed into Super Mario and upon examining the map of Rio (a word play on Mario's name "Ma RIO") he dived into the iconic green Super Mario pipe and appeared in miraculously person at the Rio stadium wearing the Mario hat carrying the red ball.

The video went viral fast. Everyone thought it was a really clever play. With the popularity of the recent hit game - Pokemon GO, the prime minister is doing his part to promote the gaming industry of Japan and its Olympics Game in 2020. The showmanship is stunning. After all, Japan is still the 3rd largest economy in the world and cannot wait to show its glamor and rich culture.

Tokyo Tower, Senso Ji template at Asakusa, Shinkansen Bullet Train, Shibuya Crossing (Lost in Translation), Captain Tsubasa (animation) are also featured in the video.

Captain Tsubasa appeared
in Tokyo Olympics 2020 promo


The video is copyrighted and cannot appear on Youtube. Download the NBC Sports app on your smart phone in the United States to view the featured video before it disappears.

Tuesday, August 16, 2016

Pokemon Go Rare Pokemon spawn Pokestops in San Francisco

Squirtles in Fort Mason


Bulbasaur Palace of Fine Art

Pokemon Go Ivysaur in the wild in San Francisco, Palace of Fine Art

Omanyte in Downtown San Francisco


Sunday, August 14, 2016

Pokemon Go Youtube Channel Banners

Building and hosting banners for my new Youtube Channel. This month's highlight is pokemon GO.

Disappointing egg hatch

CodesumBlog youtube channel logo art

Pokemon GO Dratini in San Francisco

This is the photo collection, Youtube video construction in progress.
Fisherman's Wharf Lure

Dratini near the Ferry Building

This Dratini was found "in the wild" near the back of Ferry Building between the Gandhi statue and the water. It's a dark place, not recommended for safety reasons. 


Pokemon GO Dratini in San Francisco

This is the photo collection, Youtube video construction in progress.
Fisherman's Wharf Lure

Tuesday, August 9, 2016

Pokemon GO Egg Hatching Guide

How to hatch Pokemon GO eggs efficiently?

No cheating. Driving around won't work. It's not safe.

If sitting in the passenger seat and stuck in a car in heavy traffic, you may be able to log steps by occasionally shake and move your phone allowing the app to check for new locations. Players have hired Uber and Lyft cars for hatching.

Below is a PoGo egg hatching chart - one of the many visual guides illustrating what each of the 10km 5km 2km eggs can potentially hatch.

People have hatched 1800 Snorlax from 10km eggs. 

Some pokemons are easily caught in the wild than hatched. It depends on your geo location.

Hatching eggs can help you log rare pokemons and those that are uncommon inyou neighborhood and unlock info cards in Pokedex.

Pokemons hatched from eggs bring more candies than caught. 

Updated games are now less likely to crash but it also is better at catching players that are cheating. Traveling too fast won't log any mileage.

Some players recommended traveling by bike. In some states using phones and engaging in other distractions may be completely illegal. You may not even be allowed to wear headphones while biking. It's not a safe method. Similarly other players considered roller skating.