Ad

Thursday, March 23, 2017

Follow my new website - Zero Budget Growth Hacking for Small Businesses

Dear entrepreneurs, small business owners and startup techies, how do you go from zero to one with no marketing budget? I will show you how in my new blog. Here's my background highlighted in the first post http://www.matterr.co/2017/03/about-me.html

What makes me a special growth hacker? I don't just advertise, I code, hacked and actually took multiple stores, youtube channel, and contents from zero to one.

My Biography
TL;DR Dilys is a social media growth hacker. Dilys' background is the intercept of business, technology, and startup. She has experience working with giant corporations and top YCombinator startups. She contributed to USATODAY, Fast Company, VentureBeat, Crunchies by TechCrunch and was invited to Google social media studies, tech conferences. She ran campaigns to kickstart e-Commerce stores: Chinese Alibaba Taobao 0 to Level 6, eBay 0 to PowerSeller, Shopify 0 to Shopify & Uber partner. She recently took an experimental Youtube partner channel from 0 to 400,000 minutes watched, 0 to 300,000 views, 0 to 900 subscribers in just one month (February 2017 the shortest month too!).

Can't wait to share all my unique experiences as a seller, growth hacker, startup growth person with you. FREE. Just content and some Google ads. That's it. No subscription needed. Follow my blog now.

Wednesday, March 22, 2017

Udacity Digital Marketing Nanodegree Reviews (updating in progress)

This review is updated continuously throughout the program. Yay I just joined the Udacity Nanodegree for Digital Marketing! I am such an Udacity and learning junkie LOL. What grabbed my attention was the line-up of partners, the real world projects and also Avinash Kaushik's presence. I wonder what's the oracle of Google Analytics doing promoting this course.


  • First impression, clean beautiful videos, unlike some of the programming Georgia Tech videos Udacity has
  • The partners really do show up early in the syllabus and seems like they will participate
  • Though jobs are not guaranteed, there are mentions of hiring partners
  • Classmates are young and energetic marketing veterans. Already very active on slack
  • Meet the students use hashtag #ImInDMND on instagram
  • Realworld like non-trivial business cases and owner / user statements
  • What are the projects like? Udacity allows you to use Udacity as a real-world marketing project.

Tuesday, March 21, 2017

Udacity Machine Learning Nanodegree - Projects Step by Step Walkthrough High Level Cheat Sheet

High level steps to solve Udacity Machine Learning Nanodegree projects:

  • Import dependencies: numpy, pandas, sklearn, matplotlib
  • Data cleaning:
    • Replace all data with numeric value such as binaries 0 and 1 or scale down to between -1 to 1, or 0 to 1 (normalization). 
    • Replace yes/no binary answers with 1,0
    • Replace categorical data A, B, C with dummy columns |A|B|C| use 1 if true, 0 if false
  • Split data into features and target aka label
  • Perform initial exploration, turns data CSV into Pandas.DataFrame
    • Computer summary stats: mean, counts etc.
  • from sklearn import model
  • clf = sklearnmodel.model() #specify the classifier
  • clf.fit( ... ) #fit the model wither parameters
  • clf.predict() #make predictions
  • Metrics:
    • R^2 R squared - great for linear regression 0 to 1, 1 being the best
  • Errors:
  • This list is under construction

Sklearn machine learning model cheat sheet
What are the best algorithms to use for each machine learning problem?
Classification versus regression
Supervised versus unsupervised

Saturday, March 18, 2017

Commonly seen python error messages - Learn to code Python for Beginners


  • Python KeyError if dict[key]: cannot do this have to change to if key in dict: 

Pandas Sample Code - Udacity Machine Learning


  • .groupby()
  • .count()
  • pandas.DataFrame.count
  • .sum()
  • df[df["class"]==1].count()["value"]
  • countOfColumn = myDataFrame[conditionColumn["myCondition"]=="myCondValue"].count()["conditionColumn"] get row count by column condition and value
  • pandas.Series.map
  • pandas.DataFrame.count
  • df[(df['A']>0) & (df['B']>0) & (df['C']>0)]
  • pandas.DataFrame.sum
  • df.groupby('a').count()
  • df.first()

Tuesday, March 14, 2017

Startup small business tax part 4 - miscellaneous calendar dates

Startup or Small Business Tax Deadliens

  • March 15th +/- 5 days tax due for partnership LLCs
  • April 18th deadlines for corporations
    • Annual Delaware Franchise Tax (if startup is incorporated in Delaware)
    • Annual California Franchise Tax (if startup is incorporated in Delaware and doing business as a foreign entity in California)
    • Statement of Information - California  (if startup is incorporated in Delaware and doing business as a foreign entity in California)


Personal Tax Deadlines

  • Jan 31st +/- 5 days  W2 and 1099
  • April 18th deadlines for personal tax

Disclaimer: no post on this blog should be considered legal nor professional advice. Only CPA, professionals, certified financial advisors can provide legal or professional advice. All information for my personal use, and for entertainment purpose only. 

Follow my new website - Zero Budget Growth Hacking for Small Businesses

Dear entrepreneurs, small business owners and startup techies, how do you go from zero to one with no marketing budget? I will show you how ...