Tuesday, October 6, 2015
Shopify is a rising star in the eCommerce world. It's a Canadian based company now serves global small businesses with quite a bit of personality. Earlier this year, Shopify opened the Pinterest commerce channel and Facebook advertising channel. A true multi-channel retail new blood, it just announced support from Amazon! Users can now log onto Shopify like logging on to Audible.com (owned by Amazon). If that wasn't enough, Shopify added another social media partnership - twitter, specifically the Buy Now button. sweet! So what? That's many feuding social media companies rooting for one small Canadian "startup" / IPO'ed unicorn. Shopify is loved, unlike eBay. It's got love and support, so it will do well.
The number of tweets is a key metric on your Twitter profile. If you have a small number of tweets, yet a large follower-to-following ratio, you are a social influencer. Why not boost this stat by going by and cleaning up old tweets? Remove tweets with zero interactions (no favorites nor retweets) AND are no longer relevant. For example: "another sunny day! :-) Sept 5th, 2012" should be removed!