Checkout the new Evernote market place https://www.evernote.com/market/ It is making physical products cool again.
Post-It Note may not be the sexist product any more, but honestly, honestly, these four colors are pretty FLAT, yes, that means they are cool! >_< right? iOS7 is flat (though it may not be cool), but these vintage colors are making a come back. Electric blue? Just a little more neon than the flat blue. Not the same I know, but definitely some affinity. If I were 3M, I would turn these four colors to flat colors though. Then it would be perfect!
What about an Evernote green? What would you tag it with? Your answer may just be the brand value/image of Evernote.