AMP aims to amp up mobile website performance on IoT, web both mobile and desktop. "Content is always King" "User Experience is always queen." AMP has an open sourced code base, in collaboration with big shot startups and tech companies. It writes like normal HTML, with some custom tags such as <amp-img> versus <img>. Every web application enabled with AMP contains an Amp js file, which controls the entire load chain, result in a few optimized behaviors: top content is loaded first so users can start reading and viewing right away, layout of the page is pre-calculated based on device and viewport height width (placeholder images will be placed at the perfect location when not loaded)
Related concept Response, Animation, Idle, Load (RAIL) model. Resource https://youtu.be/lBTCB7yLs8Y?list=WL
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