Monday, March 23, 2020

Growth Marketing - Technical Marketing

Digital marketing, growth marketing, technical marketing tips. The goal is to have marketing solutions that are native to the current internet and tools of the internet. Measure results and re-target using data driven marketing methods. Modern marketing has a strong emphasis on ROI and experiments. Data driven marketing takes the guess work out of marketing campaigns. 
  • Embed survey in emails. 
  • Call to action (CTA) : e.g. Sign up with your email to download the PDF from Gumroad. 
  • Hiring people can be a pitch for your app, startup 
  • How to use freemium monetization on content. Blur out important infographics images in newsletter, create a digital tease to motivate user to leave newsletter and head to content page 
  • Growth hack vanity address
  • Machine learning for marketing, google
  • Newsletter:
    • Marketing, Growth - Newsletter: best practice send test email first. Mailchimp includes this functionality
  • Use AMP for interactive emails. Easy to fix typos and content swamp if email is generated dynamically. 
  • When working with a Growth Manager, get to know what's her style, what's her vision. 
  • Turn super users into community managers, staffs, employees
  • Unfortunately on Youtube drama drives clicks. Dramatic Youtubers seem to grab attention. There was one joke: Uber hits a pothole, Youtuber describes it Gosh I almost died today.
  • Startups are all about growth. Funded startups are definitely about growth. Even bootstrapped startups need to think about growth, large scale growth asap. 
  • Youtube
    • Very important to have attention grabbing thumbnails

1 comment:

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